It all started in Bombay, when, after decades of wearing the same old shirts to work, we decided we’d had enough. Formal didn’t have to be so boring! Something needed to be done.

And so began our quest to build the perfect shirt - A shirt that stands out from the sea of boring white office shirts. A shirt for any occasion, a shirt that expresses your personality, your philosophy.

A shirt that lets you be who you want to be.